The Dip is the change in dopamine levels shown in the video. It is the downside that follows disappointment; we've looked to our device for a 'hit' and it hasn't been fulfilled. We then crave another pick me up and start searching on our phone for any source that might provide it. We get trapped in a vicious cycle of seeking the next small high from our device.

The Dip creates an unstoppable urge to check our phone.

Watch this video to understand the chemistry behind why behaviour is changing.

Ensure device use supports and connects rather than undermines the fabric of your family.