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What is The Dip?

The Dip is the change in dopamine levels shown in the video. It is the downside that follows disappointment; we've looked to our device for a 'hit' and it hasn't been fulfilled. We then crave another pick me up and start searching on our phone for any source that might provide it. We get trapped in a vicious cycle of seeking the next small high from our device.

The Dip creates an unstoppable urge to check our phone.

Watch this video to understand the chemistry behind why behaviour is changing.

Ensure device use supports and connects rather than undermines the fabric of your family.

what-is-the-dip The Dip
Dr Danielle Einstein The Dip

  • Devices are changing our lives and the way our families interact.

  • So many of us are dependent. The impact is altering society.

  • When we ignore the issue, our children lose their tempers, our partners may be distant and we procrastinate and succumb to aurge to check our phones.

  • The Dip explains what is happening and how to regain control.


About Dr Danielle Einstein & Dr Anna McKinnon

Danielle is a leading expert in understanding the impact of devices on mental health in teenagers. For 20 years she has developed and researched programs that prevent and treat anxiety, depression and Obsessive Compulsive Disorder.

Danielle is an advocate of changes that families and schools need to adopt to ensure healthy use of technology. She is frequently called on by the mainstream media to provide expert opinion. She is passionate about using Clinical Psychology to change our community.

Anna is an experienced clinical psychologist with a special interest in helping children and teenagers recover from anxiety, mood and anger issues following stressful life events.


Anna is a passionate advocate of healthy screen-time use in families having frequently observed the negative impacts of screen overuse in the families she works with.

Anna is both a clinician and researcher, with PhD level qualifications.  She has had articles and chapters published in a wide range of journals and books.

Danielle has a new book coming out register your email to receive an invitation to its' launch. 

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The Book That Will Revive Your Family



To order please email

*Free Shipping Applies to Delivery within Australia. For international purchases, please use online bookstores.

Danielle has a new book coming out register your email to receive an invitation to its' launch. 

Thanks for submitting!

As Featured in



I strive to balance the privacy of my children, friends and work contacts. I think that as parents tackle these situations it is useful to describe specific examples. When I refer to these examples (either in my blog or on The Dip Community Facebook page), they may be situations that I have experienced or those that I have been told through various sources. I will always write as a mum with a Clinical Psychologist expertise. I may describe my daughter or son, in which case, please be aware that I may not actually be referring to my own children.

Support for Mental Health

Remember support for mental health is available: talk to someone you trust, visit a health professional in your area, or contact a telephone/online support/advice service: In Australia, options are:

Lifeline 131114





Clinical Psychologist Dr Danielle Einstein outlines simple practical steps that families can take to reclaim their families from the grip of the insidious screen addiction creep. I used my pencil and underlined great ideas on nearly every page. The practical steps are backed by current research and down to earth “Einstein” recommendations that make a whole lot of sense. The book is a short and easy read but packs a lot of punch.”


I recommend that every family gets a copy and reads it before having a family meeting to create their own Tech agreement.”


Well done Dr Einstein.”



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