The Dip is the change in dopamine levels shown in the video. It is the downside that follows disappointment; we've looked to our device for a 'hit' and it hasn't been fulfilled. We then crave another pick me up and start searching on our phone for any source that might provide it. We get trapped in a vicious cycle of seeking the next small high from our device.

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The Dip creates an unstoppable urge to check our phone.

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Watch this video to understand the chemistry behind why behaviour is changing.

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Ensure device use supports and connects rather than undermines the fabric of your family.